The company’s games have each made millions in revenue, with players spanning over 90 countries and 60 million downloads to date. MacKinnon and Buckley moved fast in 2011 to launch successful free-to-play titles, with big hits including Cat Game and Dog Game. We are incredibly excited to work with Sasha and his inspiring team on what we believe will become a blockbuster gaming franchise.” “Mino Games has a proven record in free-to-play and understands where crypto can enhance the experience for players. “We’re on the cusp of the next era in gaming where blockchains will power in-game economies, aligning the incentives of players with those of the game devs,” said Alok Vasudev, cofounder of Standard Crypto, in a statement. The company aims to leverage Web3 to build a direct relationship between developer and community, and fundamentally reshape distribution in the market. MacKinnon believes that the revenue should belong to game developers, content creators, and gamers. Mino Games can bypass the big platforms and their fees. The exciting thing about Web3, beyond building a different kind of community where the game gets support upfront, is that it doesn’t have to go through centralized distribution. And so this distribution is almost like a stranglehold over developers.” So it’s not uncommon for average midsize gaming studio to give 80% of their revenue back to the platforms and ad networks. “The user acquisition has also been monopolized by Google and Apple Search Ads. “Over the last decade, your margins have been squeezed through the platform fees, but then also user acquisition costs,” he said. One of the most difficult things for free-to-play gaming, for all studios, has been that margins have gotten squeezed, MacKinnon said. Expect Dimensionals to take everything we’ve done up a notch.” The margin squeeze in mobile Mino Monsters in 2013. We’re sparing no expense in building this ambitious franchise, and we think the fast-growing Web3 gaming community will love it. “Web3 allows us to work directly with our community to design new gaming experiences that we didn’t think were possible just a few years ago.
We’ll be using this funding to double down on our core mission – to become the next household name in gaming through a multi-platform, multichannel approach,” said MacKinnon, who started the company with Josh Buckley in 2011. “Every game we have made is built around its lovable, collectible characters.
Mino Games will use the funds to accelerate the launch of its ambitious new franchise, Dimensionals, as the next major entrant in Web3 gaming. Previous investors include Sybo Games and Andreessen Horowitz, and the company has raised $25 million to date. “So we raised a lot so that we could really double down on it.” We see this as like a once-a-decade opportunity,” said Mino Games CEO Sasha MacKinnon, in an interview with GamesBeat.
Standard Crypto led the round, with participation from Boost VC, Collab Currency, Earl Grey Capital, and Konvoy Ventures. It will get help in doing so from gaming industry veterans Bing Gordon and Don Mattrick, who have joined the company as advisers.
0 kommentar(er)
